The Art of Gyros

William Swislow is the author of The Gyros Project, an online gallery of 246 photographs of gyro signs. He explains:
Gyros signs — the hand-painted pictures found at hot dog stands, pizza parlors and Greek fast-food joints — are modern-day icons, literally: devotional images produced by anonymous artisans to bring the faithful into communion with the object of their fervor.
While the signs themselves had my mouth watering, it is Swislow’s description of “The Gyros Experience” that captures the true decadence of the gyro:
Gyros is supremely sloppy, and dangerously volatile. The afterglow of gyros suffuses your being, oozing through every pore to fill out your aura as well.
… Externally crispy, internally soft, it encompasses meat that is as sacramental in its mystery as it is greasy, the true composition of the beef-and-lamb blend hidden in the dripping hours on the spit.
The final kick that pushes the sandwich beyond guilty pleasure into whole-body experience can be found in its tangle of onions topped by a huge wad of yogurt-garlic sauce, with tomatoes the crucial buffer that keeps the rush of salt and grease and tartness just this side of manageable.
Read more at The Gyros Experience.
via J-walk
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